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Storytelling as a Tool for Safeguarding and Marketing The Intangibl Cultural Heritage (Ich): The Case of Nubia City, Egypt

Author

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  • REHAB EL GAMIL

    (Tourism Studies Department, Faculty of Tourism and Hotels, Alexandria University, Egypt)

Abstract

Over the past decades, the intangible cultural heritage has been alarmed by an increasing number of challenges such as globalization, modernization, economic booms and finally changes in...

Suggested Citation

  • Rehab El Gamil, 2017. "Storytelling as a Tool for Safeguarding and Marketing The Intangibl Cultural Heritage (Ich): The Case of Nubia City, Egypt," Tourism Research Institute, Journal of Tourism Research, vol. 18(1), pages 165-185, November.
    • Handle: RePEc:jtr:journl:v:18:y:2017:i:1:p:165-185
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    File URL: http://indexing.jotr.eu/Jotr/Volume18/V18-11.pdf
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    More about this item

    Keywords

    Intangible cultural heritage; Safeguarding; Marketing; Storytelling; Nubia City.;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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