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The configuration of the tourism product significance through the print advertising communication technique: then and now

Author

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  • TSOUMAS JOHANNIS

    (Technological Educational Institute of Athens, Faculty of Fine Arts and Design, Department of Interior Architecture, Decorative Arts and Design.)

Abstract

This paper aims at focusing on the importance of tourism product in postwar Greece - with emphasis on the 1960s and the current period - as it was depicted and promoted ...

Suggested Citation

  • Tsoumas Johannis, 2017. "The configuration of the tourism product significance through the print advertising communication technique: then and now," Tourism Research Institute, Journal of Tourism Research, vol. 16(1), pages 135-145, June.
    • Handle: RePEc:jtr:journl:v:16:y:2017:i:1:p:135-145
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    File URL: http://indexing.jotr.eu/Jotr/Volume16/V16-9.pdf
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    More about this item

    Keywords

    tourism product; print advertising; 1960s; mass media; current period;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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