IDEAS home Printed from
   My bibliography  Save this article

Strategies to enhance early childhood education institution selling point


  • Sri Wahyuni

    (Faculty of Education, State University of Malang, Indonesia)


This research was aimed at developing substantve theory about strategies to enhance the selling point of early chilhood education institution. This was conducted in three institutions in Malang, East Java, Indonesia. This research employed qualitatative approach with multisite study design. Data were collected by using interview, observation, and documentation. The analysis was done by using inductive analysis. Results of this research showed that these three institutions used a three-way strategies, which were (1) external strategy by creating identity with inovative and creative program, (2) internal strategy by developing quality services through educators character development, facilities fulfullment, educative media provision, and creation of conducive and pleasant learning environment, and (3) interactive strategy by developing mutual connection among schools, parents, an community, employing the use o connecting book, and easy payment.

Suggested Citation

  • Sri Wahyuni, 2016. "Strategies to enhance early childhood education institution selling point," Journal of Social Sciences (COES&RJ-JSS), , vol. 5(4), pages 523-539, October.
  • Handle: RePEc:jso:coejss:v:5:y:2016:i:4:p:523-539

    Download full text from publisher

    File URL:,5_4_pp523-539.pdf
    Download Restriction: no


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jso:coejss:v:5:y:2016:i:4:p:523-539. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (COES&RJ LLC. Maintainer-Workplace-Name: Centre of Excellence for Scientific & Research Journalism - COES&RJ LLC Maintainer-Address: 10685-B Hazelhurst Dr., Houston, TX 77043, USA) or (). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.