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Factors influencing students’ satisfaction and its impact on their loyalty for the University: Case Study at The University of Jordan-Aqaba Branch

Author

Listed:
  • Prof. Dr. Ra’ed Masa’deh

    (University of Jordan-Aqaba Branch, Jordan)

  • Maram Omar Alsmadi

    (University of Jordan-Aqaba Branch, Jordan)

  • Ahed Mostafa Ameen Alsmadi

    (University of Jordan-Aqaba Branch, Jordan)

  • Ala'a Ziad Zayyad

    (University of Jordan-Aqaba Branch, Jordan)

  • Mohannad Ahmed Almomoni

    (University of Jordan-Aqaba Branch, Jordan)

Abstract

This study aimed to measure the impact of several antecedent factors on student’s satisfaction (i.e., academic aspects, non-academic aspects, program issues, reputation, access, quality of university facility, university location and social network services) and the mediator factor of students’ satisfactions' impact on student’s loyalty on the university of Jordan-Aqaba Brunch. Measurement tool was developed to examine the relationship between the study variables. The sample of 379 was used from the university of Jordan-Aqaba brunch students. Results indicated that academic aspects, non-academic aspects, reputation, university location and social network services impacted students' satisfaction directly. In the other hand, program issues, access and quality of university facility did not impact students' satisfaction. However, there was a positive impact of students' satisfaction on students' loyalty.

Suggested Citation

  • Prof. Dr. Ra’ed Masa’deh & Maram Omar Alsmadi & Ahed Mostafa Ameen Alsmadi & Ala'a Ziad Zayyad & Mohannad Ahmed Almomoni, 2022. "Factors influencing students’ satisfaction and its impact on their loyalty for the University: Case Study at The University of Jordan-Aqaba Branch," Journal of Social Sciences (COES&RJ-JSS), , vol. 11(1), pages 1-18, January.
    • Handle: RePEc:jso:coejss:v:11:y:2022:i:1:p:1-18
    DOI: 10.25255/jss.2022.11.1.1.18
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    References listed on IDEAS

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    1. Mohannad Ahmed Almomoni & Weam Aref Alkhalayleh, 2021. "Application of Knowledge Management Requirements in the Mining Industries Sector from the Employees' Point of View: A Suggested Case Study on the Jordan Phosphate Mines Company," Journal of Business & Management (COES&RJ-JBM), , vol. 9(2), pages 31-39, April.
    2. Mohannad Ahmed Almomoni & Mohammad Khair Farhan Qerba & Muminah Hashem Abdo Mheidat, 2021. "The Impact of Work Stress Sources in the Employees Performance in the Aqaba Special Economic Zone Authority Located in Jordan," Journal of Business & Management (COES&RJ-JBM), , vol. 9(2), pages 40-59, April.
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