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Basic market research vs secondary market research

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  • Zainab Khan

Abstract

Accurate market research is important for new businesses looking to understand the market environment of their market, their customers and their competitors. There are two important ways to obtain this valuable information: basic and secondary research, also known as field and desk research.

Suggested Citation

  • Zainab Khan, 2021. "Basic market research vs secondary market research," Journal of Business & Management (COES&RJ-JBM), , vol. 9(3), pages 60-64, July.
    • Handle: RePEc:jso:coejbm:v:9:y:2021:i:3:p:60-64
    DOI: 10.25255/jbm.2021.9.3.60.64
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