Intercultural Business Communication: An Analysis Of Ethnocentrism In A Globalized Business Environment
Twenty-first century organizations, rather small, medium, or large are increasingly finding themselves competing in global rather than local markets. This paper explores the current literature on the increasing global influence of ethnocentrism and its affect on international business communication. It also provides a model for overcoming ethnocentrism in a multicultural business environment. The goal of the paper is to provide practitioners with a realistic approach for overcoming ethnocentrism in a multicultural workplace. Conclusion: Globalization of businesses and markets brings about significant international competitive advantage for organizations. Bovee and Thill (2010) stressed that a diverse workforce can yield a significant competitive advantage by employing new ideas and communication skills. Similarly, Gupta states that it provides a diversity of thought that result in better business practices and relationships. The authors agree on the importance of companies embracing diversity because diversity brings a positive motivational tool that can attract and retain the best employees, as well as achieving a better level of competitiveness for organizations. Finally, Bovee & Thill (2010) and Ferraro (2001) noted that to be effective in interacting across cultural boundaries, managers need to be sensitized to the values of understanding and appreciating cultural differences in their organizations.
Volume (Year): 1 (2013)
Issue (Month): 1 (January)
|Contact details of provider:|
When requesting a correction, please mention this item's handle: RePEc:jso:coejbm:v:1:y:2013:i:1:p:20-27. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (COES&RJ LLC. Maintainer-Workplace-Name: Centre of Excellence for Scientific & Research Journalism - COES&RJ LLC Maintainer-Address: 10685-B Hazelhurst Dr., Houston, TX 77043, USA)or ()
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.