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Fireworks Saturation and Attendance in Minor League Baseball

Author

Listed:
  • Rodney J. Paul

    () (Syracuse University)

  • Andrew P. Weinbach

    () (Coastal Carolina University)

Abstract

Fireworks are a very popular promotion for Minor League Baseball teams. In recent years, fireworks displays have moved beyond holidays to a frequent staple on promotional schedules throughout the baseball season. With increased frequency, the possibility exists that the market for fireworks may become saturated. This paper examines the 2011 season for AAA and AA baseball and finds, controlling for other factors influencing attendance, that increased usage of fireworks does not generate overly detrimental effects in terms of its marginal impact on attendance. Fans appear to continue to enjoy fireworks throughout the season, without growing tired of seeing this post-game promotion.

Suggested Citation

  • Rodney J. Paul & Andrew P. Weinbach, 2013. "Fireworks Saturation and Attendance in Minor League Baseball," International Journal of Sport Finance, Fitness Information Technology, vol. 8(4), pages 312-326, November.
  • Handle: RePEc:jsf:intjsf:v:8:y:2013:i:4:p:312-326
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    Citations

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    Cited by:

    1. Nola Agha & Thomas Rhoads, 2016. "The League Standing Effect: The Case of a Split Season in Minor League Baseball," Working Papers 2016-13, Towson University, Department of Economics, revised Jul 2016.

    More about this item

    Keywords

    baseball attendance; fan demand; promotions; fireworks;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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