TV Demand for the Tour de France: The Importance of Stage Characteristics versus Outcome Uncertainty, Patriotism, and Doping
This paper analyzes TV demand for cycling in Flanders. Using data for 338 Tour de France broadcasts, average and peak TV audience per stage is estimated by an OLS regression model. A first set of independent variables measures the importance of stage scheduling and includes variables that define the stage type and date, as determined by the race organizer. A second set of variables consists of stage features out of control of the race organizer. These variables measure the importance of outcome uncertainty, patriotism, doping, and substitute activities. Our findings suggest that TV viewership of cycling is largely determined by stage characteristics. On a much smaller scale are viewing habits driven by race developments. We also find evidence of a negative impact of the release of doping news on viewership. The study supports the idea that a well-chosen race profile is crucial to maximize Tour de France TV viewership.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 8 (2013)
Issue (Month): 1 (February)
|Contact details of provider:|| Web page: http://www.fitinfotech.com/|
|Order Information:||Web: http://www.fitinfotech.com/IJSF/IJSFbackissueWVU.tpl|
When requesting a correction, please mention this item's handle: RePEc:jsf:intjsf:v:8:y:2013:i:1:p:39-60. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Victor Matheson)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.