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American Hockey League Attendance: A Study of Fan Preferences for Fighting, Team Performance, and Promotions


  • Rodney J. Paul

    () (Syracuse University)

  • Andrew P. Weinbach

    () (Coastal Carolina University)

  • Daniel Robbins

    () (Florida Atlantic University)


Due to recent deaths of known enforcers in professional hockey, the role of fighting in the sport has come under increased scrutiny. This study examines the role of fighting, along with other factors, as it relates to attendance in the top developmental minor league for the NHL, the American Hockey League (AHL). AHL fans are shown to respond favorably to fighting, with more fans attending games when the home team fights more often. Fans are also shown to respond to the opponent and to a wide of promotions, which were tabulated from team websites and included in the model.

Suggested Citation

  • Rodney J. Paul & Andrew P. Weinbach & Daniel Robbins, 2013. "American Hockey League Attendance: A Study of Fan Preferences for Fighting, Team Performance, and Promotions," International Journal of Sport Finance, Fitness Information Technology, vol. 8(1), pages 21-38, February.
  • Handle: RePEc:jsf:intjsf:v:8:y:2013:i:1:p:21-38

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    References listed on IDEAS

    1. Dietl Helmut & Duschl Tobias & Franck Egon & Lang Markus, 2012. "A Contest Model of a Professional Sports League with Two-Sided Markets," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 232(3), pages 336-359, June.
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    4. Helmut Dietl & Christian WeingŠrtner, 2011. "The Effect of Professional Football Clubs' Legal Structure on Sponsoring Revenue," Working Papers 0041, University of Zurich, Center for Research in Sports Administration (CRSA).
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    11. Egon Franck, 2010. "„Zombierennen“ und „Patenonkel“ - Warum deutsche Fussballklubs in der Champions League den Kürzeren ziehen," Working Papers 0124, University of Zurich, Institute for Strategy and Business Economics (ISU).
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    Cited by:

    1. Craig A. Depken II & Peter A. Groothuis & Mark C. Strazicich, 2016. "The Rise and Fall of the Enforcer in the National Hockey League," Working Papers 16-12, Department of Economics, Appalachian State University.

    More about this item


    attendance; sports economics; hockey; violence;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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