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Willingness-to-Pay in Non-Profit Sports Clubs


  • Pamela Wicker

    () (German Sport University Cologne)


In Germany, some sports clubs increasingly encounter financial problems due to decreasing public subsidies. A way to compensate for the decrease is to increase membership fees. Therefore, the aim of this study is to analyze members’ willingness-topay (WTP) for membership fees and to identify determinants of WTP. For this study, active, adult members (n = 10,013) in 21 sports were surveyed. The results show that members paid an average annual membership fee of ?148 and stated an average WTP of ?265. The consumer surplus for all sports amounted to ?113 on average. The results of the regression analysis reveal that WTP is determined significantly by the current membership fee, personal income, level of education, years of participation, and level of performance. The findings of the study suggest that increasing membership fees might be one option for sports clubs experiencing financial problems. Sport-specific differences have to be considered in this regard.

Suggested Citation

  • Pamela Wicker, 2011. "Willingness-to-Pay in Non-Profit Sports Clubs," International Journal of Sport Finance, Fitness Information Technology, vol. 6(2), pages 155-169, May.
  • Handle: RePEc:jsf:intjsf:v:6:y:2011:i:2:p:155-169

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    Cited by:

    1. Pamela Wicker & John C. Whitehead & Bruce K. Johnson & Daniel S. Mason, 2016. "Willingness-To-Pay For Sporting Success Of Football Bundesliga Teams," Contemporary Economic Policy, Western Economic Association International, vol. 34(3), pages 446-462, July.
    2. Kiefer, Stephanie, 2014. "Are riding club members willing to pay or work for an overall quality improvement?," Discussion Papers of the Institute for Organisational Economics 1/2014, University of Münster, Institute for Organisational Economics.
    3. Wicker, Pamela & Kiefer, Stephanie & Dilger, Alexander, 2013. "The value of sporting success to Germans: Comparing the 2012 UEFA Championships with the 2012 Olympics," Discussion Papers of the Institute for Organisational Economics 11/2013, University of Münster, Institute for Organisational Economics.
    4. Wicker, Pamela & Prinz, Joachim & von Hanau, Tassilo, 2012. "Estimating the value of national sporting success," Sport Management Review, Elsevier, vol. 15(2), pages 200-210.
    5. Robert, Ruszkowski, 2017. "The Contingent Valuation Method in assessing the value of sport’s stadium in developing nations. The case of Poland," MPRA Paper 80581, University Library of Munich, Germany.
    6. Bakkenbüll, Linn-Brit & Dilger, Alexander, 2015. "The willigness to pay for a German win of the 2014 FIFA World Cup in Brazil," Discussion Papers of the Institute for Organisational Economics 11/2015, University of Münster, Institute for Organisational Economics.
    7. su, chin, 2015. "Estimation of the Willingness to Pay for Preserving the Sports Arenas. The case of Poland," MPRA Paper 74182, University Library of Munich, Germany, revised 2016.
    8. Wiker, Dagmara, 2017. "The valuation of publicly financed sport’s arenas," MPRA Paper 82913, University Library of Munich, Germany.
    9. See, Chan Ken, 2017. "Intangible value in preserving the Sports Arenas," MPRA Paper 81505, University Library of Munich, Germany.
    10. repec:eee:touman:v:64:y:2018:i:c:p:291-302 is not listed on IDEAS

    More about this item


    leisure economics; non-profit organization; membership fee; consumer surplus;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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