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Week to Week Attendance and Competitive Balance in the National Football League

Author

Listed:
  • Dennis Coates

    () (University of Maryland, Baltimore County)

  • Brad R. Humphreys

    () (University of Alberta)

Abstract

We examine the relationship between game day attendance, uncertainty of outcome, and team and facility quality in the National Football League. Based on results from a reduced form model of game day attendance at 5,495 regular season NFL games from the 1985-2008 seasons, we find weak evidence that attendance increases when fans expect the home team to win by a large margin, and strong evidence that attendance decreases when the home team is expected to lose, contrary to the predictions of the Uncertainty of Outcome Hypothesis.

Suggested Citation

  • Dennis Coates & Brad R. Humphreys, 2010. "Week to Week Attendance and Competitive Balance in the National Football League," International Journal of Sport Finance, Fitness Information Technology, vol. 5(4), pages 239-252, November.
  • Handle: RePEc:jsf:intjsf:v:5:y:2010:i:4:p:239-252
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    Citations

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    Cited by:

    1. Budzinski, Oliver & Pawlowski, Tim, 2014. "The behavioural economics of competitive balance: Implications for league policy and championship management," Ilmenau Economics Discussion Papers 89, Ilmenau University of Technology, Institute of Economics.
    2. Dennis Coates & Brad R. Humphreys & Li Zhou, 2014. "Reference-Dependent Preferences, Loss Aversion, And Live Game Attendance," Economic Inquiry, Western Economic Association International, vol. 52(3), pages 959-973, July.
    3. Petr A. Parshakov & Kseniya O. Baydina, 2017. "Brands or Uncertainty? An Empirical Test of the Uncertainty of Outcome Hypothesis in Russian Football," HSE Working papers WP BRP 163/EC/2017, National Research University Higher School of Economics.
    4. Sung Il Hong & Michael Mondello & Dennis Coates, 2011. "An Examination of the Effects of the Recent Economic Crisis on Major League Baseball (MLB) Attendance Demand," Working Papers 1123, International Association of Sports Economists;North American Association of Sports Economists.
    5. Budzinski, Oliver & Feddersen, Arne, 2015. "Grundlagen der Sportnachfrage: Theorie und Empirie der Einflussfaktoren auf die Zuschauernachfrage," Ilmenau Economics Discussion Papers 94, Ilmenau University of Technology, Institute of Economics.
    6. repec:bla:jrinsu:v:83:y:2016:i:4:p:877-912 is not listed on IDEAS
    7. Coates, Dennis & Humphreys, Brad, 2011. "Game Attendance and Competitive Balance in the National Hockey League," Working Papers 2011-8, University of Alberta, Department of Economics.
    8. Coates, Dennis & Humphreys, Brad & Zhou, Li, 2012. "Outcome Uncertainty, Reference-Dependent Preferences and Live Game Attendance," Working Papers 2012-7, University of Alberta, Department of Economics.
    9. Pawlowski, Tim & Budzinski, Oliver, 2014. "Competitive balance and attention level effects: Theoretical considerations and preliminary evidence," Ilmenau Economics Discussion Papers 84, Ilmenau University of Technology, Institute of Economics.
    10. Caruso, Raul & Addesa, Francesco & Di Domizio, Marco, 2016. "The Determinants Of The TV Demand Of Soccer: Empirical Evidence On Italian Serie A For The Period 2008-2015," MPRA Paper 70189, University Library of Munich, Germany.

    More about this item

    Keywords

    attendance; competitive balance; NFL; uncertainty of outcome;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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