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The Impact of Athletic Performance on Tuition Rates

Author

Listed:
  • Donald L. Alexander

    () (Western Michigan University)

  • William Kern

    () (Western Michigan University)

Abstract

This paper explores the impact of intercollegiate athletic performance on tuition rates. A number of recent studies have examined the advertising effect generated by participation in intercollegiate sports. These studies have attempted to ascertain whether athletic performance improves student quality, graduation rates, and state appropriations. Only one previous paper examines the impact of intercollegiate athletics on tuition, and it found a positive impact on out-of-state tuition rates from participation in the NCAA men’s basketball tournament. In this paper, we find that athletic performance as measured by win-loss records in football and basketball impacts both in-state and out-of-state tuition rates, though it appears that the effects are largely confined to members of the six major power conferences.

Suggested Citation

  • Donald L. Alexander & William Kern, 2009. "The Impact of Athletic Performance on Tuition Rates," International Journal of Sport Finance, Fitness Information Technology, vol. 4(4), pages 240-254, November.
  • Handle: RePEc:jsf:intjsf:v:4:y:2009:i:4:p:240-254
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    More about this item

    Keywords

    athletic performance; tuition rates;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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