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Ticket Prices, Concessions and Attendance at Professional Sporting Events


  • Dennis Coates

    () (University of Maryland, Baltimore County)

  • Brad R. Humphreys

    () (University of Illinois)


This paper explores the demand for attendance at professional sporting events using a data set that includes ticket prices and a price index reflecting prices for ancillary goods associated with attendance. Previous research has focused on attendance at Major League Baseball games, but this study also includes attendance at NBA and NFL contests. The analysis largely confirms existing findings that attendance demand is price inelastic, a result that is often thought to be at odds with the monopoly status of professional sports franchises. The analysis shows that ticket pricing in the inelastic portion of the demand curve is consistent with revenue maximization by monopoly teams that also set prices for related goods and services like concessions and parking closer to the elastic portion of the demand curve.

Suggested Citation

  • Dennis Coates & Brad R. Humphreys, 2007. "Ticket Prices, Concessions and Attendance at Professional Sporting Events," International Journal of Sport Finance, Fitness Information Technology, vol. 2(3), pages 161-170, August.
  • Handle: RePEc:jsf:intjsf:v:2:y:2007:i:3:p:161-170

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    Cited by:

    1. Marco Di Domizio & Raul Caruso, 2015. "Hooliganism and Demand for Football in Italy: Attendance and Counterviolence Policy Evaluation," German Economic Review, Verein für Socialpolitik, vol. 16(2), pages 123-137, May.
    2. Roger G. Noll, 2013. "Endogeneity in attendance demand models," Chapters,in: The Econometrics of Sport, chapter 7, pages 117-134 Edward Elgar Publishing.
    3. repec:hal:journl:halshs-00971782 is not listed on IDEAS
    4. Vincent Geloso, 2014. "Ticket Scalping as a Means of Managing Risk," Economic Affairs, Wiley Blackwell, vol. 34(3), pages 335-339, October.
    5. Sung Il Hong & Michael Mondello & Dennis Coates, 2011. "An Examination of the Effects of the Recent Economic Crisis on Major League Baseball (MLB) Attendance Demand," Working Papers 1123, International Association of Sports Economists;North American Association of Sports Economists.
    6. Michael A. Leeds & Sumi Sakata, 2012. "Take Me Out to the Yakyushiai," Journal of Sports Economics, , vol. 13(1), pages 34-52, February.
    7. Wladimir Andreff, 2014. "Building Blocks for a Disequilibrium Model of a European Team Sports League," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-00971782, HAL.
    8. repec:bla:ecaffa:v:37:y:2017:i:2:p:271-278 is not listed on IDEAS
    9. Brian Mills & Rodney Fort, 2014. "League-Level Attendance And Outcome Uncertainty In U.S. Pro Sports Leagues," Economic Inquiry, Western Economic Association International, vol. 52(1), pages 205-218, January.

    More about this item


    professional ssports; demand analysis;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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