What Drives the Value of Stadium Naming Rights? A Hedonic-Pricing Approach to the Valuation of Sporting Intangible Assets
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
More about this item
Keywordsnaming rights; intangible assets; valuation; hedonic pricing;
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jsf:intjsf:v:2:y:2007:i:1:p:10-24. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Victor Matheson). General contact details of provider: http://www.fitinfotech.com/ .
We have no references for this item. You can help adding them by using this form .