Investigation of the change in the field of insurance led by technological developments in the health sector

In recent years, technological developments have led to radical changes, especially in the health industry, as expected. As a result of the innovation implemented in the field, increasing social awareness, public regulations, facilitating access to health services, and increasing preventive health services, human life span is getting longer day by day. Accordingly, the demand for health insurances is increasing and the policy holding period is getting longer. The awareness created by the Covid-19 pandemic, which has deeply affected all humanity in many areas in recent years, has had an important role in the increase in insurance awareness, which depends on factors such as the increase in the urban population, social changes, differentiating lifestyles and trends, education and welfare level. This study aims to reveal the change that the innovation put into practice in the light of current technological developments in the health sector, in a way that creates value for the customers, in health insurance. In addition, the study sheds light on the sector by examining the changing insurance business with new business models and applications developed accordingly. In this study, the impacts of insurance companies’ technology-supported new applications, websites, periodicals about the sector, sector bulletins, articles and similar resources on the sector are examined. As a result of this study, many individual and social benefits of innovative technological applications, which have an intense use in all sectors, are revealed in the field of health. However, it is observed that the comparison between the two sectors, especially its contribution to competitive advantage, profitability and efficiency, has led to significant changes in the practice and business manners of the insurance sector.