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What do generation Y expect from online talk shows?

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Listed:
  • Acelya Ã-zsevim Celenk

    (Medipol University / Turkiye)

Abstract

Turkey draws attention as one of the countries where internet technologies are used the most. It is quite possible that new channels will emerge among a society that uses technology so frequently and that it will be followed by large populations. Generation Y is an important part of this great technological process. The Y generation, which does not adhere to the strict rules as the X generation, but does not have the comfortable structure of the Z generation, is living in the age at which it can achieve its own economic power. In this study, it is the subject of examining the viewing habits of the members of the Y generation with the approach of uses and gratifications theory.

Suggested Citation

Handle: RePEc:jle:joujos:jos2026
DOI: 10.47243/jos.2026
as

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