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Entrepreneurship and Marketing among Tharu Tribe in India


  • Annapurna Dixit
  • Alok Kumar Pandey


In the present study an attempt has been made to highlight the various business activities and marketing of product by Tharu tribal people. The development of human resources in the tribal areas is the most important element in the rapid industrialisation and is an adjunct of the much needed occupational diversification so as to relieve pressure on land in tribal areas. The study area lies in the Nighasan Tahsil of Kheri district of Uttar Pradesh. The study area comprises of 41 villages. The study covers all the 144 respondents who were involved in any kind of entrepreneurial activity in the study area. The respondents were engaged in various type of business activities but were not aware of all the organised marketing strategies.

Suggested Citation

  • Annapurna Dixit & Alok Kumar Pandey, 2010. "Entrepreneurship and Marketing among Tharu Tribe in India," Journal of Global Economy, Research Centre for Social Sciences,Mumbai, India, vol. 6(2), pages 117-136, April.
  • Handle: RePEc:jge:journl:624

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    More about this item


    Indian Economy; Environment; Tharu tribe; marketing; rural economy;

    JEL classification:

    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • R2 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis
    • O11 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Macroeconomic Analyses of Economic Development


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