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Analysis on the Influencing Factors of the Development of Chinese Fresh Cold Chain Logistics under E-Commerce Background

Author

Listed:
  • Huifang Bai
  • Qian Guo

Abstract

With the rapid development of Internet technology, e-commerce began to penetrate in various fields, the fresh electricity providers rose rapidly. At the same time with the awakening of consumer awareness, people's demand for fresh produce increased drastically, and people pay more attention to food safety and freshness, but the development of fresh cold chain logistics can not meet the demand of fresh e-commerce market. In this paper, the factors affecting the development of fresh cold chain logistics are sorted out, and the influencing factors are analyzed systematically through ISM model. Finally, we put forward the way to promote the development of cold chain logistics.

Suggested Citation

  • Huifang Bai & Qian Guo, 2017. "Analysis on the Influencing Factors of the Development of Chinese Fresh Cold Chain Logistics under E-Commerce Background," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 8(1), pages 55-60, February.
    • Handle: RePEc:jfr:jms111:v:8:y:2017:i:1:p:55-60
    DOI: 10.5430/jms.v8n1p55
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    Cited by:

    1. Qian Zheng & Manman Wang & Feng Yang, 2021. "Optimal Channel Strategy for a Fresh Produce E-Commerce Supply Chain," Sustainability, MDPI, vol. 13(11), pages 1-24, May.
    2. Song, Yang & Fan, Tijun & Tang, Yuewu & Xu, Chang, 2021. "Omni-channel strategies for fresh produce with extra losses in-store," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 148(C).

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