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The Positive Impact of Macau Low-cost Carriers to Enhance Regional Tourism Economy

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  • Xin Wang
  • Chia Hsin Leou
  • Jiayi Li

Abstract

It is certainly that Low-cost carriers could come out during the time tourism being popularized. Also it is a way that being used to occupy market shares and increase purchase rate among potential customers. Meanwhile, the development of low-cost carriers is changing the segment market and direction in air industry by re-integration the function of regional tourism, cooperate and segregate in tourist destination. It becomes a trend as complementary development between low-cost carriers and tourism industry. In the future, we should focus on building an entire low-cost carriers tourism system, improving low-cost carriers¡¯ specialized products, in order to meet win-win requirement among low-cost carriers and regional tourism.

Suggested Citation

  • Xin Wang & Chia Hsin Leou & Jiayi Li, 2016. "The Positive Impact of Macau Low-cost Carriers to Enhance Regional Tourism Economy," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 7(4), pages 11-17, November.
    • Handle: RePEc:jfr:jms111:v:7:y:2016:i:4:p:11-17
    DOI: 10.5430/jms.v7n4p11
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