IDEAS home Printed from https://ideas.repec.org/a/jfr/jms111/v6y2015i2p105-108.html
   My bibliography  Save this article

The Study of Sales Promotion and Compulsive Buying

Author

Listed:
  • Mingming Wang
  • Xiaoting Jing

Abstract

Purpose ¨C The purpose of this study is to explore the relationship between sales promotion and compulsive buying of clothing by using logistic regression measurement. Methodology- Basing on theoretical and research perspectives, this study utilized observation and questionnaire. The final sample size was 162 subjects in both genders. Findings- Logistic regression measurement indicated that the direct saving was the most effective promotion to stimulate compulsive buying. The stimulation of new and creative promotion method to compulsive was weak. The gift winning should be appealing and easy to get. Research limitations- Some factors might affect triggering compulsive buying were not excluded. Originality/value- The present study provided possible an approach to measure the logistic regression between sales promotion and compulsive buying.

Suggested Citation

  • Mingming Wang & Xiaoting Jing, 2015. "The Study of Sales Promotion and Compulsive Buying," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 6(2), pages 105-108, May.
    • Handle: RePEc:jfr:jms111:v:6:y:2015:i:2:p:105-108
    DOI: 10.5430/jms.v6n2p105
    as

    Download full text from publisher

    File URL: http://www.sciedu.ca/journal/index.php/jms/article/view/7026/4261
    Download Restriction: no
    File URL: http://www.sciedu.ca/journal/index.php/jms/article/view/7026
    Download Restriction: no
    File URL: https://libkey.io/10.5430/jms.v6n2p105?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jfr:jms111:v:6:y:2015:i:2:p:105-108. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jenny Zhang (email available below). General contact details of provider: http://jms.sciedupress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.