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The Effect of Artificial Intelligence Trust on Innovation Performance: Anti-Fragility and Knowledge Sharing Mediation and Identity Moderation

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  • Haiyan Kong
  • Muhammad Junaid Bashir
  • Saddam Hussain
  • Yujie Han
  • Sabahat Bashir

Abstract

As the ¡°new generation¡± enters the workplace, concerns about work attitudes increase, especially with artificial intelligence (AI) emerging as a disruptive force in the labor market. We explore the influence of AI trust on innovation performance, focusing on the mediating effects of anti-fragility and knowledge sharing, as well as the moderating role of organizational identity. Our findings indicate that AI trust significantly positively affects innovation performance. This effect is partially mediated by anti-fragility and knowledge sharing, and these mediations are moderated by organizational identity. The study enhances understanding of the mechanisms and boundary conditions linking the new generation¡¯s AI trust to innovation performance, offering valuable insights for enterprises aiming to foster innovation.

Suggested Citation

  • Haiyan Kong & Muhammad Junaid Bashir & Saddam Hussain & Yujie Han & Sabahat Bashir, 2025. "The Effect of Artificial Intelligence Trust on Innovation Performance: Anti-Fragility and Knowledge Sharing Mediation and Identity Moderation," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 16(1), pages 51-64, May.
    • Handle: RePEc:jfr:jms111:v:16:y:2025:i:1:p:51-64
    DOI: 10.5430/jms.v16n1p51
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