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Nollywood Accounting and Financial Performance: Evidence From Nigerian Cinemas

Author

Listed:
  • Olaoluwa Elsie Umukoro
  • Damilola Felix Eluyela
  • Emmanuel Ozordi
  • Ofe Iwiyisi Inua
  • Sheriff Babajide Balogun

Abstract

The main aim of this study is to discover what influences the financial performance of a given Nollywood film in Nigerian cinemas. We hypothesize that social media, filmmakers and friends influences financial performance of Nollywood films in Nigeria. In order to achieve this objective, we adopted survey research design methodology via the use of google forms to generate 530 copies of questionnaire between November 2018 and January 2019. Using resource dependency theory, we find out that social media, filmmakers and friends are major determinant of Nollywood financial performance in Nigeria. We recommend that filmmakers should embark on more social media campaigns and adverts in order to generate more revenue and profit for their films.

Suggested Citation

  • Olaoluwa Elsie Umukoro & Damilola Felix Eluyela & Emmanuel Ozordi & Ofe Iwiyisi Inua & Sheriff Babajide Balogun, 2020. "Nollywood Accounting and Financial Performance: Evidence From Nigerian Cinemas," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 11(2), pages 271-280, April.
    • Handle: RePEc:jfr:ijfr11:v:11:y:2020:i:2:p:271-280
    DOI: 10.5430/ijfr.v11n2p271
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    Cited by:

    1. Joseph U. Madugba & Kerry E. Howell & Tony Ikechukwu Nwanji & Sainey Faye & Ben-Caleb Egbide & Damilola Felix Eluyela, 2021. "Audit Committee Quality and Financial Reporting in Deposit Money Banks in Nigeria," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 11(2), pages 104-117, February.

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