IDEAS home Printed from https://ideas.repec.org/a/jfr/ijba11/v8y2017i7p57-72.html
   My bibliography  Save this article

The Influence of Strategic Alliance on Competitive Advantage through Market Area and Product Innovation

Author

Listed:
  • Taufik Setyadi
  • Hening Widi Oetomo
  • Khuzaini
  • Suwitho

Abstract

This study is aimed to prove the implementation of strategic alliance can increasing competitive advantage of wood industry of Perhutani through develop of market area and market innovation. Based on the results of hypothesis testing and the analysis of strategic alliances, market area and product innovation against competitive advantage, it is known that building a competitive advantage in the timber industry forestry can be achieved through the establishment of strategic alliances right, based on the exchange of raw material resources, technology or resources marketing. Strategic alliances are used to strengthen the position of the timber industry in the face of competition forestry business. The more precise the model selection strategic alliance Perhutani timber industry will be able to build competitive advantage of her. The development model of strategic alliances Perhutani timber industry that needs to be developed is to increase the competitive advantage has the form of an alliance focused on cooperation in provision of raw materials, interest in improving the skills of cooperation and the application of the production process technology.

Suggested Citation

  • Taufik Setyadi & Hening Widi Oetomo & Khuzaini & Suwitho, 2017. "The Influence of Strategic Alliance on Competitive Advantage through Market Area and Product Innovation," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 8(7), pages 57-72, November.
    • Handle: RePEc:jfr:ijba11:v:8:y:2017:i:7:p:57-72
    DOI: 10.5430/ijba.v8n7p57
    as

    Download full text from publisher

    File URL: http://www.sciedu.ca/journal/index.php/ijba/article/view/12527/7717
    Download Restriction: no
    File URL: http://www.sciedu.ca/journal/index.php/ijba/article/view/12527
    Download Restriction: no
    File URL: https://libkey.io/10.5430/ijba.v8n7p57?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jfr:ijba11:v:8:y:2017:i:7:p:57-72. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jenny Zhang (email available below). General contact details of provider: http://ijba.sciedupress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.