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Determining Factors of the Export of Mezcal From the States of Oaxaca and Michoac¨¢n to International Markets

Author

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  • E. Salinas Garcia
  • J. V. Alcaraz Vera

Abstract

This research determines the main variables that influence export competitiveness of micro, small, and medium-sized enterprises (MSMEs) producing mezcal, from the Mexican states of Oaxaca and Michoac¨¢n to the United States (U.S.) market. To reach this goal, a closed-structured questionnaire with a Likert-type scale was applied to a representative sample of mezcal-producing MSMEs located in the above-mentioned Mexican states. The results were processed in the Statistical Package for the Social Sciences (SPSS) for its analysis. This helped proving that Productivity and the use of Technology have a very important incidence in export competitiveness of mezcal-producing companies, and the Organizational Structure variable takes effect to a lesser extent.

Suggested Citation

  • E. Salinas Garcia & J. V. Alcaraz Vera, 2022. "Determining Factors of the Export of Mezcal From the States of Oaxaca and Michoac¨¢n to International Markets," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 13(3), pages 1-13, May.
    • Handle: RePEc:jfr:ijba11:v:13:y:2022:i:3:p:1-13
    DOI: 10.5430/ijba.v13n3p1
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