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An Empirical Study of the Convenience of Mobile Phones

Author

Listed:
  • Su-Fang Lee

    (Department of Business Administration, Overseas Chinese Institute of Technology, Taiwan)

  • Wen-Jang Kenny Jih

    (Department of Computer Information Systems, Middle Tennessee State University, U.S.A.)

Abstract

Wireless communications technology has rapidly made its way into most people¡¦s daily life in Taiwan. This study surveyed 400 college students in the Taichung region to investigate the relationship between Internet services and convenience features of mobile phones. The results showed that there were two distinct segments among cellular phone consumers¡Xthe pragmatic and the hedonic. The hedonic consumers preferred the availability of general information and entertainment services, valuing in particular the ability to access a wide variety of services with small and light-weight wireless devices. In contrast, the pragmatic consumers were function-minded; they valued basic and value-added functions of the cellular phones. Significant differences in demographic data were also found with regard to service and convenience features. Willingness to shop with cellular phones was positively associated with easy access to a wide variety of services anytime and anywhere and the cellular phone¡¦s small size and light weight.

Suggested Citation

  • Su-Fang Lee & Wen-Jang Kenny Jih, 2005. "An Empirical Study of the Convenience of Mobile Phones," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 1(2), pages 163-186, July.
    • Handle: RePEc:jec:journl:v:1:y:2005:i:2:p:163-186
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