IDEAS home Printed from https://ideas.repec.org/a/jct/journl/v6y2011i1p42-48.html
   My bibliography  Save this article

Holistic Marketing of Software Products : The New Paradigm

Author

Listed:
  • Dr. Ashutosh Nigam

    (Assistant Professor, Dept. of Management Studies, Vaish College of Engineering, Rohtak, Haryana.)

Abstract

The software product firms needs to be competent in offering services with ever changing demands of the dynamic marketing environment. To overcome these barriers, the firms should focus on holistic marketing strategy based business processes to establish niche markets for their specialized products. Holistic marketing embraces all aspect of firm, software product and measure of usage of software product. The concept stresses on the interrelationship with the stakeholders to achieve distinction with core focus towards the customer requirements.

Suggested Citation

  • Dr. Ashutosh Nigam, 2011. "Holistic Marketing of Software Products : The New Paradigm," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 6(1), pages 42-48, April.
    • Handle: RePEc:jct:journl:v:6:y:2011:i:1:p:42-48
    as

    Download full text from publisher

    File URL: https://www.jctindia.org/index.php/jct/article/view/a11-an
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Recession; Retail Brands; Economy; Inflation; Consumer Behavior.;
    All these keywords.

    JEL classification:

    • A0 - General Economics and Teaching - - General
    • C0 - Mathematical and Quantitative Methods - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jct:journl:v:6:y:2011:i:1:p:42-48. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Himanshu Agarwal (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.