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E-Commerce and Consumer Apprehensions


  • Ajay Mahey

    () (Lecturer, School of Correspondence, University of Delhi, Delhi.)


E-commerce has quickly evolved since the 1990’s and now has a powerful presence in the Indian Economy. With thriving Indian websites and more than 49.4 million internet users in India, the e-commerce industry is growing with each passing day. However, consumers have numerous apprehensions with e-business—from payment issues, trustworthiness of sites, registration hassles to privacy issues. The paper is divided into four sections. The initial sections comprise the introduction and historical backdrop of e-commerce. These are followed by the section on growth of e-commerce in India which discusses the Indian usage data, Indian websites and e-tailing growth in India. The last section is on consumer apprehensions which discusses the points of views of buyers and sellers, demands of online consumers and understanding commerce schemes.

Suggested Citation

  • Ajay Mahey, 2009. "E-Commerce and Consumer Apprehensions," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 4(2), pages 14-19, October.
  • Handle: RePEc:jct:journl:v:4:y:2009:i:2:p:14-19

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    stress; employee attraction; pressure; turnover; retention strategies;

    JEL classification:

    • A0 - General Economics and Teaching - - General
    • C0 - Mathematical and Quantitative Methods - - General


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