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Promotion of Brand in Rural Market

Author

Listed:
  • Ashish Bagla

    (Senior Lecturer, S.D. College of Engineering and Technology, Muzaffarnagar.)

  • Vivek Gupta

    (Senior Lecturer, S.D. College of Engineering and Technology, Muzaffarnagar.)

Abstract

Population of a country is its most important asset. Hence, the present study attempts to highlight the relationship between urbanization and poverty. The study is based on secondary data which have been compiled personally from economic survey statistical year book of Manipur, Primary census abstract and other related research articles published in different journal of national and international. Urbanization in Manipur is very slow which might be slower in occupational shift and it will help to increase number of poor persons. In the year 1973 - 74, number of poor persons were 5.86 lacks which rose to 7.19 lacks in 1999-2000. Poverty is closely linked with unemployment and underemployment. Urbanization could hardly absorb a little more than the natural increase in urban population. As a result, a serious dent in terms of the shift of population from rural to urban areas could not be made. To tackle this problem India president A.P.J. Abdul Kalam has proposed the concept of “ PURA †(providing Urban Amenities in Rural Areas) in the vision - 2020 project initiated by him.

Suggested Citation

  • Ashish Bagla & Vivek Gupta, 2008. "Promotion of Brand in Rural Market," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 3(2), pages 18-22, October.
    • Handle: RePEc:jct:journl:v:3:y:2008:i:2:p:18-22
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    File URL: https://www.jctindia.org/index.php/jct/article/view/o08-abvg
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    More about this item

    Keywords

    stress; employee attraction; pressure; turnover; retention strategies;
    All these keywords.

    JEL classification:

    • A0 - General Economics and Teaching - - General
    • C0 - Mathematical and Quantitative Methods - - General

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