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Software Export Marketing : Problems and Prospects (Suggesting Suitable Strategy)

Author

Listed:
  • Ashutosh Nigam

    (Assistant Professor, Department of Management Studies, Vaish College of Engineering, Rohtak, Haryana.)

Abstract

Significant market competition exists in the world software market for Indian software exporting firms. To make their presence felt in international market the Indian Software exporting firms have to develop suitable software export marketing strategy by focusing its core competency areas and developing the practices of international standards. The marketing strategy for software products is especially relevant where normal selling fails to deliver the required results and to make made in India label a symbol of software quality, competitive price, reliability and service to the customers.

Suggested Citation

  • Ashutosh Nigam, 2008. "Software Export Marketing : Problems and Prospects (Suggesting Suitable Strategy)," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 3(1), pages 64-70, April.
    • Handle: RePEc:jct:journl:v:3:y:2008:i:1:p:64-70
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    File URL: https://www.jctindia.org/index.php/jct/article/view/a08-an
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    More about this item

    Keywords

    stress; employee attraction; pressure; turnover; retention strategies;
    All these keywords.

    JEL classification:

    • A0 - General Economics and Teaching - - General
    • C0 - Mathematical and Quantitative Methods - - General

    Statistics

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