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Business Strategies for Sustainable Growth (Application of Competitive Advantage Tool of Porter)

Author

Listed:
  • Er. S. Rajaram

    (Lecturer, Master of Business Administration, A.K. College of Engineering, Sevakashi,)

  • Ashok Kumar

    (Head, Department of Business Administration, Forte Institute of Technology, Meerut.)

  • Vivek Gupta

    (Lecturer, S. D. Engineering College, Muzaffarnagar.)

Abstract

In this era of globalisatin, liberalisation an privatisation formulating stategies for growth has been the main focus area of top management of the firms; not only growth but sustainable of Porter propounded, “Competitive Advantage grows out of the value of a firm is able to create for its buyers that exceeds the firm’s cost of creating it. There are two basic types of competitive advantage - cost leadership and differentiation†. A firm may choose to emphasize one of three ‘value disciplines’-- Product leadership, Operational excellence, and Customer intimacy. an essential lesson for the corporates is that competencies are the roots of competitive advantage, and therefore business should be organised as a portfolio of competencies rather than a portfolio of business.

Suggested Citation

  • Er. S. Rajaram & Ashok Kumar & Vivek Gupta, 2006. "Business Strategies for Sustainable Growth (Application of Competitive Advantage Tool of Porter)," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 1(2), pages 36-41, October.
    • Handle: RePEc:jct:journl:v:1:y:2006:i:2:p:36-41
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    File URL: http://www.jctindia.org/october2006/v1i2-7
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    More about this item

    Keywords

    stress; employee attraction; pressure; turnover; retention strategies;
    All these keywords.

    JEL classification:

    • A0 - General Economics and Teaching - - General
    • C0 - Mathematical and Quantitative Methods - - General

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