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New Lessons of International Business (The basic constraints and the risks for the marketers)

Author

Listed:
  • S. Rajaram

    (Lecturer (MBA), Arumlmigukalasalingam College of Engineering, Krishnankali, Tamilnadu.)

Abstract

International business is controlled by the international trading enviornment through global economy. A marketer can only be said smart if he keeps a close eye on the various bearing issues, taking place in the global economy. Apart from such issues, some basic constraints and the risks inbuilt within the economics of the countries also set the path for international business. Regulatory measures, Economic trade unions, Cumbersome procedures & other international problems are the basic constraints which must be focussed closely. On the other hand, commercial risks, political risks, legal risks, cargo risks, credit risks and foreign exchange fuluctuations risk are the risks which can prove to be fatal for the marketer.

Suggested Citation

  • S. Rajaram, 2005. "New Lessons of International Business (The basic constraints and the risks for the marketers)," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 0(1), pages 23-27, October.
    • Handle: RePEc:jct:journl:v:0:y:2005:i:1:p:23-27
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    File URL: http://www.jctindia.org/october2005/v0i1-4
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    More about this item

    Keywords

    stress; employee attraction; pressure; turnover; retention strategies;
    All these keywords.

    JEL classification:

    • A0 - General Economics and Teaching - - General
    • C0 - Mathematical and Quantitative Methods - - General

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