Recruitment and motivation of Generation Z in the face of the employee’s market

Contemporary demographic changes in the labour market pose many challenges. One of them is the need to reconcile the needs of employees from different generations. The youngest generation on the labour market – Generation Z – has very specific expectations, which are discussed in the paper. At the same time, the article describes the labour market in a poviat town on the example of Leszno. As it turned out, contrary to popular opinion, despite the low level of unemployment and the difficulty in finding employees in many industries, there is no employee market in Leszno. Employers do not respond to the expectations of job candidates, especially the youngest ones, which in turn leads to their travelling to other, larger cities. In this way Leszno is depopulating. A similar situation occurs in other small poviat towns. The article proposes one solution to this problem, which is one of the research purposes. The second purpose is recognision of Generation Z’s expectations towards their future employers. The outcomes are described in the article.