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A Review on Financial Planning using CRM

Author

Listed:
  • Priyanka Singh
  • Surendra Kumar Yadav
  • Lokendra Pall

Abstract

The CRM is a new technique in marketing where the marketer tries to develop long term relationship with the customers to develop them as lifetime customers. CRM aims to make the customer climb up the ladder of loyalty. Financial Planning is the process of estimating the capital required and determining its competition. It is the process of framing financial policies in relation to procurement, investment and administration of funds of an enterprise

Suggested Citation

  • Priyanka Singh & Surendra Kumar Yadav & Lokendra Pall, 2018. "A Review on Financial Planning using CRM," International Journal of Scientific Research in Computer Science, Engineering and Information Technology, International Journal of Scientific Research in Computer Science, Engineering and Information Technology, vol. 3(3), pages 310-313, April.
    • Handle: RePEc:jbh:ijsrcs:v3:y2018:i3:id:hcseit183366
    Note: Article URL: https://ijsrcseit.com/CSEIT183366
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