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Digital Transformation in Rubber Product Marketing

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  • Ashish Babubhai Sakariya

Abstract

The rubber products industry has long played a crucial role in various manufacturing sectors, including automobile, aerospace, healthcare, and construction. Traditionally, marketing within this industry relied on conventional methods such as trade shows, printed advertisements, and direct sales. However, with the advent of digital transformation, marketing strategies have evolved to leverage digital technologies for enhanced accessibility, interaction, and operational efficiency. This paper examines the impact of digital transformation on the marketing of rubber products, highlighting the integration of digital tools, data-driven decision-making, and customer-centric approaches. It explores the benefits, challenges, and future trends associated with this shift, emphasizing the need for the rubber products sector to adopt digital marketing strategies to maintain competitiveness and adapt to evolving market conditions.

Suggested Citation

  • Ashish Babubhai Sakariya, 2017. "Digital Transformation in Rubber Product Marketing," International Journal of Scientific Research in Computer Science, Engineering and Information Technology, International Journal of Scientific Research in Computer Science, Engineering and Information Technology, vol. 2(6), pages 1415-1420, December.
    • Handle: RePEc:jbh:ijsrcs:v2:y2017:i6:id:hcseit1831670
    Note: Article URL: https://ijsrcseit.com/CSEIT1831670
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