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Influence of Big Data Analytics on Indian E-Commerce : A Study

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  • Anusha Apparaju

Abstract

This era of globalization has made a great revolution in e-marketing all over the world. Indian economy is also growing faster with e-commerce. Many e-commerce websites have emerged and retailers are devising plans to meet the demands of online shoppers; they are analyzing the consumer behavior to provide them a satisfiable shopping experience. The data exchanged during the online transactions, search history and social media could be of great help for business managers to make customer-centric decisions. Since huge amounts of data are being exchanged, the Big Data Analytics influences the ecommerce sites in digging out insights to develop specific strategies to improve customer online shopping experience. This paper presents the effects of BDA on customers’ online Shopping behavior to examine whether Indian ecommerce sites are successful with this.

Suggested Citation

  • Anusha Apparaju, 2017. "Influence of Big Data Analytics on Indian E-Commerce : A Study," International Journal of Scientific Research in Computer Science, Engineering and Information Technology, International Journal of Scientific Research in Computer Science, Engineering and Information Technology, vol. 2(6), pages 887-890, December.
    • Handle: RePEc:jbh:ijsrcs:v2:y2017:i6:id:hcseit1726244
    Note: Article URL: https://ijsrcseit.com/CSEIT1726244
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