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Location Based SMS Alert for Advertising Using Mobiles

Author

Listed:
  • M. Durga
  • A.Valarmathi

Abstract

The aim of the project is to construct system GPS and sms reminder that can identify its current location based on sms alert that it announces for ads assigned for location automatically Location based advertisement is a new form of marketing communication that uses location tracking technology to target consumer with specific advertisement on mobile device. Simply put Location Based Advertising allows brands to adapt their marketing message based on where consumers are geographically. By knowing where your consumers are, brands are able to tap into daily habits and also encourage consumers with relevant offers for coffee shop and messages which relate to their location.

Suggested Citation

  • M. Durga & A.Valarmathi, 2017. "Location Based SMS Alert for Advertising Using Mobiles," International Journal of Scientific Research in Computer Science, Engineering and Information Technology, International Journal of Scientific Research in Computer Science, Engineering and Information Technology, vol. 2(3), pages 65-70, June.
    • Handle: RePEc:jbh:ijsrcs:v2:y2017:i3:id:hcseit1722378
    Note: Article URL: https://ijsrcseit.com/CSEIT1722378
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