IDEAS home Printed from https://ideas.repec.org/a/jbh/ijsrcs/v11y2025i1id989.html

Adapting to a Cookie-less Future: Technical Strategies for Digital Advertising

Author

Listed:
  • Madhusudhanarao Chebrolu

Abstract

The digital advertising landscape is experiencing a transformative shift as the industry moves away from third-party cookies toward privacy-preserving technologies. This comprehensive article explores the challenges and opportunities presented by this transition, examining emerging technical solutions including browser extensions, contextual advertising systems, and server-side tracking architectures. The article explores the implementation of advanced data strategies, AI-driven predictive models, and privacy sandbox technologies while highlighting the critical balance between maintaining advertising effectiveness and ensuring user privacy. Through analysis of current industry practices and technological innovations, this article provides insights into how organizations can successfully navigate the cookie-less future while building more sustainable and trusted relationships with their audiences.

Suggested Citation

  • Madhusudhanarao Chebrolu, 2025. "Adapting to a Cookie-less Future: Technical Strategies for Digital Advertising," International Journal of Scientific Research in Computer Science, Engineering and Information Technology, International Journal of Scientific Research in Computer Science, Engineering and Information Technology, vol. 11(1), pages 3131-3139, February.
    • Handle: RePEc:jbh:ijsrcs:v11:y2025:i1:id:989
    DOI: 10.32628/CSEIT251112331
    Note: Article URL: https://ijsrcseit.com/home/article/view/CSEIT251112331
    as

    Download full text from publisher

    File URL: https://ijsrcseit.com/home/article/view/CSEIT251112331
    File Function: Article URL
    Download Restriction: no
    File URL: https://ijsrcseit.com/home/article/download/CSEIT251112331/CSEIT251112331
    File Function: Full text
    Download Restriction: no
    File URL: https://libkey.io/10.32628/CSEIT251112331?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jbh:ijsrcs:v11:y2025:i1:id:989. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Pankaj Sharma (USA) (email available below). General contact details of provider: https://ijsrcseit.com/home .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.