The Importance of the Consumption Phenomenon in Posthuman Fiction and Its Perspective on Consumption as Depicted in the Novel Brave New World

Based on the effects of human actions and relationships on other living things and the environment, the existence of fiction, thought, and mental efforts cannot be ignored. While some of these efforts can be explained through research on the development features in humans, some of them go beyond well-intentioned efforts. Posthuman fiction is not far from the area of interest of literature as many other fields. This study explores the supportive role of the phenomenon of consumption as an important dimension in posthuman fiction through a novel. Consumption values and consumer behaviors are used as very important clues for posthuman fiction in the novel Brave New World, which was written in a period that can be regarded as quite conservative. The findings reveal that the idea that one of the most important characteristics of posthuman fiction is to consume more and avoid questioning is well illustrated in the novel. Notably, consumption is also used as an important element in posthuman fiction, and this is a true reflection of real life. These findings demonstrate the role fiction plays in the novel and the authors’ anticipation.