Konjoint Analizi Ýle Gazete Tercihlerini Etkileyen Faktorlerin Belirlenmesi
In this study, some factors influencing purchases will be determined for the printed newspaper readers in Turkey. For this determination widely used in marketing research in recent years Conjoint Analysis application is used. In this research,48 students in different age groups in Istanbul Commerce University responded the questionnaire for Conjoint Analysis. Research results on readers, especially women and men and gender was analyzed separately for consideration in the choice of newspapers.
Volume (Year): 19 (2013)
Issue (Month): 1 (November)
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