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Konjoint Analizi Ýle Gazete Tercihlerini Etkileyen Faktorlerin Belirlenmesi

Author

Listed:
  • Munevver Turanli

    (Istanbul Commerce University)

  • Dicle Taspinar Cengiz

    (Istanbul Commerce University)

  • Mert Isik

    (Istanbul Commerce University)

Abstract

In this study, some factors influencing purchases will be determined for the printed newspaper readers in Turkey. For this determination widely used in marketing research in recent years Conjoint Analysis application is used. In this research,48 students in different age groups in Istanbul Commerce University responded the questionnaire for Conjoint Analysis. Research results on readers, especially women and men and gender was analyzed separately for consideration in the choice of newspapers.

Suggested Citation

  • Munevver Turanli & Dicle Taspinar Cengiz & Mert Isik, 2013. "Konjoint Analizi Ýle Gazete Tercihlerini Etkileyen Faktorlerin Belirlenmesi," Istanbul University Econometrics and Statistics e-Journal, Department of Econometrics, Faculty of Economics, Istanbul University, vol. 19(1), pages 1-26, November.
    • Handle: RePEc:ist:ancoec:v:19:y:2013:i:1:p:1-26
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    File URL: http://eidergisi.istanbul.edu.tr/sayi19/iueis19m1.pdf
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    More about this item

    Keywords

    Conjoint Analysis; Newspaper Preferences;

    JEL classification:

    • C80 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - General
    • D10 - Microeconomics - - Household Behavior - - - General

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