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Expectativas sobre las ventas en línea de libros de los estudiantes de contaduría y administración de la Universidad de Campeche

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  • Sahuí-Maldonado, José Alonzo

    (Universidad Autónoma de Campeche.)

  • Vargas-Toledo, Miguel Ángel

    (Universidad Autónoma de Campeche.)

Abstract

Las ventas en línea para los libreros, que están por agotar su mercado local, parece ser el siguiente paso como estrategia de ventas. Se debe revisar qué obstáculos se pueden presentar en el intento por ingresar en esta nueva modalidad de negocio. Se identifica qué expectativas tendría la venta de libros en línea entre los estudiantes de la Facultad de Contaduría y Administración de la Universidad de Campeche./The books sellers who are near to exhaust their local market share might look on to the on-line sales as the next step to take in their sales strategy. Barriers to enter this new market should be reviewed before full commitment. This work identifies the expectations on the online book sales among the Accounting and Business students of the Campeche University.

Suggested Citation

  • Sahuí-Maldonado, José Alonzo & Vargas-Toledo, Miguel Ángel, 2009. "Expectativas sobre las ventas en línea de libros de los estudiantes de contaduría y administración de la Universidad de Campeche," eseconomía, Escuela Superior de Economía, Instituto Politécnico Nacional, vol. 0(23), pages 105-120, tercer tr.
    • Handle: RePEc:ipn:esecon:v:iv:y:2009:i:23:p:105-120
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