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Digitalisation, le nouveau chantier de l'assurance

Author

Listed:
  • Ilaria Dalla Pozza
  • Lionel Texier

Abstract

Le monde de l'assurance vit un moment de fort changement du � l'introduction des canaux num�riques; les assureurs sont � la recherche de nouveaux business mod�les pour g�rer la transition. La deuxi�me �dition de la conf�rence Assur-Marketing (IPAG Business School, 12 Juin 2014) organis�e par l'IPAG LAB de l'IPAG Business School et ActuariaCnam, a vu la participation de plus de 150 experts et professionnels du monde de l'assurance pour discuter des th�mes cl� du marketing de l'assurance. Cette premi�re lettre introduit la conf�rence AssurMarketing2014 et pr�sente les interven-tions qui ont �t� faites sur le th�me du multicanal en assurance.

Suggested Citation

  • Ilaria Dalla Pozza & Lionel Texier, . "Digitalisation, le nouveau chantier de l'assurance," IPAG Economics and Management Letters, Department of Research, Ipag Business School, vol. 14.
    • Handle: RePEc:ipg:journl:v:14
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    File URL: https://faculty-research.ipag.edu/wp-content/uploads/recherche/Letters/Letter_2014-14.pdf
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