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The Effect of Functional Diversity on Team Creativity: Behavioral and fNIRS Evidence

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  • Yasheng Chen

    (School of Management, Xiamen University, Xiamen, Fujian 361005, China)

  • Adam Presslee

    (School of Accounting and Finance, University of Waterloo, Waterloo, Ontario N2L 3G1, Canada)

  • Sue Yang

    (Lyons School of Accounting, Texas Tech University, Lubbock, Texas 79409)

Abstract

Variation in functional expertise is an important decision that managers face when designing teams tasked with being creative. We develop theory that predicts that functional diversity has countervailing effects on team creativity through its positive (negative) effect on the uniqueness (usefulness) of the proposals generated. We conduct an experiment where functionally homogeneous or heterogeneous two-person teams are tasked with proposing a creative use for an unused university space. We measure the uniqueness, usefulness, and overall creativity of team proposals. We also use functional near-infrared spectroscopy (fNIRS) neuroimaging technology to investigate the underlying team cognitive processes. Measured outcomes and fNIRS data support our predictions. Combining conventional experiment and advanced neuroimaging techniques, our study informs theory and practice by providing evidence of how functional diversity affects team creativity.

Suggested Citation

  • Yasheng Chen & Adam Presslee & Sue Yang, 2025. "The Effect of Functional Diversity on Team Creativity: Behavioral and fNIRS Evidence," Management Science, INFORMS, vol. 71(9), pages 8007-8026, September.
  • Handle: RePEc:inm:ormnsc:v:71:y:2025:i:9:p:8007-8026
    DOI: 10.1287/mnsc.2023.02157
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