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Bias in Spatial Risk Assessment

Author

Listed:
  • Himanshu Mishra

    (David Eccles School of Business, University of Utah, Salt Lake City, Utah 84112)

  • Arul Mishra

    (David Eccles School of Business, University of Utah, Salt Lake City, Utah 84112)

  • Oscar Moreno

    (David Eccles School of Business, University of Utah, Salt Lake City, Utah 84112)

Abstract

In instances of decision making under uncertainty with a visual component, we propose that individuals show a bias and estimate a higher probability of a threat affecting them if the threat is located in their left visual field compared to their right visual field. Across four studies we demonstrate the bias in naturalistic settings such as pedestrians assessing the risk of crossing the street, individuals estimating the risk posed from an unsavory person, and people assessing the contamination risk of an object. Moreover, we discuss four potential mechanisms that could cause the proposed effect. Finally, we discuss theoretical, managerial, and policy implications. This paper was accepted by Yuval Rottenstreich, judgment and decision making .

Suggested Citation

  • Himanshu Mishra & Arul Mishra & Oscar Moreno, 2015. "Bias in Spatial Risk Assessment," Management Science, INFORMS, vol. 61(4), pages 851-863, April.
    • Handle: RePEc:inm:ormnsc:v:61:y:2015:i:4:p:851-863
    DOI: 10.1287/mnsc.2014.1912
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