Closed-Loop Advertising Strategies in a Duopoly
Download full text from publisher
References listed on IDEAS
- Martin Neil Baily & Robert J. Gordon, 1988. "The Productivity Slowdown, Measurement Issues, and the Explosion of Computer Power," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 19(2), pages 347-432.
- Erik Brynjolfsson & Thomas W. Malone & Vijay Gurbaxani & Ajit Kambil, 1994.
"Does Information Technology Lead to Smaller Firms?,"
INFORMS, vol. 40(12), pages 1628-1644, December.
- Erik J. Brynjolfsson & Thomas Malone & Vijay Gurbaxani & Ajit Kambil, 1991. "Does Information Technology Lead to Smaller Firms?," Working Paper Series 123, MIT Center for Coordination Science.
CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Wang, Qinan & Wu, Zhang, 2001. "A duopolistic model of dynamic competitive advertising," European Journal of Operational Research, Elsevier, vol. 128(1), pages 213-226, January.
- Dung Nguyen & Lei Shi, 2006. "Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence," Management Science, INFORMS, pages 965-973.
- Nativi, Juan Jose & Lee, Seokcheon, 2012. "Impact of RFID information-sharing strategies on a decentralized supply chain with reverse logistics operations," International Journal of Production Economics, Elsevier, vol. 136(2), pages 366-377.
- Fruchter, Gila E., 2001. "A dual control problem and application to marketing," European Journal of Operational Research, Elsevier, vol. 130(1), pages 99-110, April.
- Ramla Jarrar & Guiomar Martín-Herrán & Georges Zaccour, 2004. "Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note," Management Science, INFORMS, pages 995-1000.
- repec:eee:dyncon:v:82:y:2017:i:c:p:142-164 is not listed on IDEAS
- Matthew Spiegel & Heather Tookes, 2008. "Dynamic Competition, Innovation and Strategic Financing," Yale School of Management Working Papers amz2500, Yale School of Management.
- Marshall Freimer & Dan Horsky, 2012. "Periodic Advertising Pulsing in a Competitive Market," Marketing Science, INFORMS, vol. 31(4), pages 637-648, July.
- Yoau-Chau Jeng & Fei-Rung Chiu, 2010. "Allocation model for theme park advertising budget," Quality & Quantity: International Journal of Methodology, Springer, vol. 44(2), pages 333-343, February.
- Esther Gal-Or & Mordechai Gal-Or, 2005. "Customized Advertising via a Common Media Distributor," Marketing Science, INFORMS, vol. 24(2), pages 241-253, July.
- El Ouardighi, Fouad & Pasin, Federico, 2006. "Quality improvement and goodwill accumulation in a dynamic duopoly," European Journal of Operational Research, Elsevier, vol. 175(2), pages 1021-1032, December.
- Lu, Jye-Chyi & Tsao, Yu-Chung & Charoensiriwath, Chayakrit & Dong, Ming, 2012. "Dynamic decision-making in a two-stage supply chain with repeated transactions," International Journal of Production Economics, Elsevier, vol. 137(2), pages 211-225.
- Alex Coram, 2008. "The dynamics of resource spending in a competition between political parties: general notes on the Red Queen effect," UMASS Amherst Economics Working Papers 2008-01, University of Massachusetts Amherst, Department of Economics.
- Huang, Jian & Leng, Mingming & Liang, Liping, 2012. "Recent developments in dynamic advertising research," European Journal of Operational Research, Elsevier, vol. 220(3), pages 591-609.
- Erickson, Gary M., 2009. "An oligopoly model of dynamic advertising competition," European Journal of Operational Research, Elsevier, vol. 197(1), pages 374-388, August.
- Fruchter, Gila E. & Messinger, Paul R., 2003. "Optimal management of fringe entry over time," Journal of Economic Dynamics and Control, Elsevier, vol. 28(3), pages 445-466, December.
- Prasad A. Naik & Ashutosh Prasad & Suresh P. Sethi, 2008. "Building Brand Awareness in Dynamic Oligopoly Markets," Management Science, INFORMS, pages 129-138.
- Frank M. Bass & Anand Krishnamoorthy & Ashutosh Prasad & Suresh P. Sethi, 2005. "Generic and Brand Advertising Strategies in a Dynamic Duopoly," Marketing Science, INFORMS, vol. 24(4), pages 556-568, February.
- Anthony Dukes & Esther Gal–Or, 2003. "Negotiations and Exclusivity Contracts for Advertising," Marketing Science, INFORMS, vol. 22(2), pages 222-245, November.
- Michèle Breton & Ramla Jarrar & Georges Zaccour, 2006. "A Note on Feedback Sequential Equilibria in a Lanchester Model with Empirical Application," Management Science, INFORMS, pages 804-811.
- Genc, Talat S., 2017. "The impact of lead time on capital investments," Journal of Economic Dynamics and Control, Elsevier, pages 142-164.
- R. Canan Savaskan & Shantanu Bhattacharya & Luk N. Van Wassenhove, 2004. "Closed-Loop Supply Chain Models with Product Remanufacturing," Management Science, INFORMS, pages 239-252.
- Wang, Qinan & Wu, Zhang, 2007. "An empirical study on the Lanchester model of combat for competitive advertising decisions," European Journal of Operational Research, Elsevier, vol. 183(2), pages 871-881, December.
More about this item
Keywordsmarketing; competitive strategy; Nash equilibrium; bilinear-quadratic differential game; noncooperative;
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormnsc:v:43:y:1997:i:1:p:54-63. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mirko Janc). General contact details of provider: http://edirc.repec.org/data/inforea.html .
We have no references for this item. You can help adding them by using this form .