The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies
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- Fabrice Etilé & Sebastien Lecocq & Christine Boizot-Szantai, 2018. "The Incidence of Soft-Drink Taxes on Consumer Prices and Welfare: Evidence from the French " Soda Tax"," PSE Working Papers halshs-01808198, HAL.
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Keywordsadvertising; promotion; marketing mix; product policy;
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