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Goal Setting for Effective Corporate Planning

Author

Listed:
  • John B. Guerard

    (Drexel Burnham Lambert, One South Wacker Drive, Suite 1500, Chicago, Illinois 60606)

  • Alden S. Bean

    (College of Business and Economics, Lehigh University, Bethlehem, Pennsylvania 18015)

  • Bernell K. Stone

    (School of Management, Brigham Young University, Provo, Utah 84602)

Abstract

The hypothesis that firms simultaneously determine their research and development, investment, dividend, and new debt policies generally is substantiated in the financial literature. The strategic planning model advocated in this study offers an alternative to the generally accepted goals of maximizing the return on equity or growth in earnings per share.

Suggested Citation

  • John B. Guerard & Alden S. Bean & Bernell K. Stone, 1990. "Goal Setting for Effective Corporate Planning," Management Science, INFORMS, vol. 36(3), pages 359-367, March.
    • Handle: RePEc:inm:ormnsc:v:36:y:1990:i:3:p:359-367
    DOI: 10.1287/mnsc.36.3.359
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    Cited by:

    1. Higgins, Huong, 2013. "Can securities analysts forecast intangible firms’ earnings?," International Journal of Forecasting, Elsevier, vol. 29(1), pages 155-174.

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