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Problems in Predicting New Product Growth for Consumer Durables

Author

Listed:
  • Roger M. Heeler

    (York University)

  • Thomas P. Hustad

    (Indiana University)

Abstract

A popular model of new product diffusion is applied in an international setting. Several limitations on its use are noted: instability with limited data, environmental differences, and systematic under reporting of estimated time to attain peak level of first purchase sales.

Suggested Citation

  • Roger M. Heeler & Thomas P. Hustad, 1980. "Problems in Predicting New Product Growth for Consumer Durables," Management Science, INFORMS, vol. 26(10), pages 1007-1020, October.
    • Handle: RePEc:inm:ormnsc:v:26:y:1980:i:10:p:1007-1020
    DOI: 10.1287/mnsc.26.10.1007
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