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Letter to the Editor--A Model of Business-Society


  • William T. Moran

    (Lever Brothers Co., 390 Part Avenue, New York, New York 10022)


A business enterprise in a microcosmic society--and a good enough model for experiments in operating society. It must maintain a fine balance between (A) stable and efficient operation within the present rules of the game and (B) exploration, change and growth--the anticipation or creation of tomorrow's rules.

Suggested Citation

  • William T. Moran, 1970. "Letter to the Editor--A Model of Business-Society," Management Science, INFORMS, vol. 16(6), pages 322-323, February.
  • Handle: RePEc:inm:ormnsc:v:16:y:1970:i:6:p:b322-b323

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