Book Reviews

Book Reviews --Montgomery, David B. and Glen L. Urban, Management Science in Marketing. Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1969, 376 pp., $12.50; --Beer, Stafford, Management Science; The Use of Operations Research. Garden City, New York: Doubleday & Co., 1968, 192 pp., paperback $2.45; --Beckmann, Martin J., Dynamic Programming of Economic Decisions. New York: Springer-Verlag New York, Inc., 1968,143 pp., $7; --Ivakhnenko, A. G. and V. G. Lapa, Cybernetics and Forecasting Techniques. New York: American Elsevier Publishing Co., 1967, 168 pp., $13.75; --Encyclopedia of Cybernetics; tr. G. Gilbertson. New York: Barnes & Noble, Inc., 1968, 214 pp., 19.50; --Loehlin, John C., Computer Models of Personality. New York: Random House, 1968, 177 pp., paperback $2.45; --Coplin, William D. (ed.), Simulation in the Study of Politics. Chicago, Ill.: Markham Publishing Co., 1968, 365 pp. $10.95; --Evans, George W., Graham F. Wallace, and Georgia L. Sutherland, Simulation Using Digital Computers. Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1967, 198 pp., $12; --Bellman, Richard, Some Vistas of Modern Mathematics. University of Kentucky Press, 1968, 141 pp., $7; --Forray, Marvin J., Variational Calculus in Science and Engineering. New York: McGraw-Hill Book Co., 1968, 221 pp., $14.95; --Campbell, Hugh G., Matrices With Applications. New York: Appleton-Century-Crofts, 1968, 184 pp., paperback $2.95; --Black, Guy, The Application of Systems Analysis to Government Operations. New York: Frederick A. Praeger, 1968, 186 pp., $15; --Slate, Daniel M. and Robert Ferber (eds.), Systems: Research and Applications for Marketing. Urbana, Ill.: University of Illinois Bulletin (Vol. 65, #144), 5968, 132 pp., $3.75; --Buckley, Walter (ed.), Modern Systems Research for the Behavioral Scientist. Chicago, Ill.: Aldine Publishing Co., 1968, 525 pp., $14.75; --Buckley, Walter, Sociology and Modern Systems Theory. Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1967, 227 pp., $6.95; --Compiled by Shepabovych, Zenon B., Mabcus Alexis, and Leonard S. Simon, A Selected Annotated Bibliography of Quantitative Methods in Marketing. American Marketing Association, 1968, 86 pp., paperback $4.