--"The Markov visitation" (It often seems as if the basic tool of operations research in marketing is the Markov chain. There are few O.R. people who have looked into marketing who haven't attempted to apply the tool.) Researchers have also invented a variety of ways to deal with variable purchase intervals, some as simple as using two chains which interweave. One assesses whether a purchase will be made in the next time interval and the second deals with the brand choice. --The mailbag -"To the Editor" by R. A. Longman, Fullerton, California
Volume (Year): 14 (1968)
Issue (Month): 6 (February)
|Contact details of provider:|| Postal: 7240 Parkway Drive, Suite 300, Hanover, MD 21076 USA|
Web page: http://www.informs.org/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:inm:ormnsc:v:14:y:1968:i:6:p:b396-b399. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mirko Janc)
If references are entirely missing, you can add them using this form.